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Industry Trends

How COVID-19 Reshaped E-Commerce Packaging Demand

August 18, 2020 · By Elkpromogift Team · 258 views

The Pivot in Real Time

March 2020, retail clients paused orders. At the same time, e-commerce brands needed more mailer bags, shipping boxes, and protective packaging — fast.

What We Had to Solve

Inventory Flexibility

Standard SKU kraft mailers in stock became critical. We doubled inventory of 6x9 and 10x13 sizes.

Protective Packaging

Bubble mailers and corrugated-inside paper bags replaced traditional gift boxes for direct-to-consumer shipping.

Remote QC

With travel restrictions, we set up video QC calls and photo reports with timestamped watermarks for every batch.

The Long Tail

The acceleration of DTC brands in 2020 permanently changed our product mix. E-commerce packaging now represents a growing share of our output.

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