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Industry Trends

Why Eco-Friendly Packaging Stopped Being a Trend in 2019

June 25, 2019 · By Elkpromogift Team · 731 views

From Marketing Mandate to Sourcing Mandate

In early 2019, a major EU client told us their 2020 packaging target was 100% recyclable. That conversation changed our material roadmap.

What Actually Changed

Plastic Reduction

We replaced laminated plastic windows with PLA biodegradable alternatives and kraft paper windows where possible.

Soy-Based Inks

Converted to soy and water-based inks to meet EU food-contact and recyclability requirements.

FSC Paper Chain

Established full chain-of-custody documentation for FSC-certified paper so clients could print the FSC logo legally.

The Realization

Sustainability isn't a certification to print on a box. It changes sourcing, ink chemistry, and even how boxes are disposed of. We started treating it as operational engineering.

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